email marketing

What Is An Open Loop? (And How It Keeps Your Email Subscribers Reading)

If you’re like me, then you have a few favorite TV shows. After all, we’re kind of living in the golden age of great TV right now. There are a lot of amazing series running, like Homeland, House of Cards, Game of Thrones…the list goes on and on. You may find these shows addictive, but have you ...

5 Smart Ways to Get Your First 100 Legit Email Subscribers (Even If You’re Starting at Zero)

You got it off the ground. You’ve launched your site. Some traffic is trickling in. But sales aren’t what you want them to be. You know one simple truth: email works. Maybe you’ve read about it elsewhere. Or perhaps you’ve seen the stats I’ve quoted in the past. Like how email produces about $40 on average for every dollar ...

How to Build Responsive Emails

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Email has the best ROI of any marketing channel. For every dollar you spend on email, you stand to make up to $44 back. But that’s potential, not guaranteed. The majority of emails are opened on mobile devices now, and for some brands that figure is 70% or more, so email that works on mobile ...