email marketing

5 Smart Ways to Get Your First 100 Legit Email Subscribers (Even If You’re Starting at Zero)

You got it off the ground. You’ve launched your site. Some traffic is trickling in. But sales aren’t what you want them to be. You know one simple truth: email works. Maybe you’ve read about it elsewhere. Or perhaps you’ve seen the stats I’ve quoted in the past. Like how email produces about $40 on average for every dollar ...

How to Build Responsive Emails

happy-couple-bed-using-smartphones

Email has the best ROI of any marketing channel. For every dollar you spend on email, you stand to make up to $44 back. But that’s potential, not guaranteed. The majority of emails are opened on mobile devices now, and for some brands that figure is 70% or more, so email that works on mobile ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...